Data protection

1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.

Data collection on this website
Who is responsible for the data collection on this website?
The data processing on this website is carried out by the website operator. You can find their contact details in the section „Notice on the responsible body“ in this data protection declaration.
How do we collect your data?
On the one hand, your data is collected when you communicate it to us. This can be z. B. be data that you enter in a contact form.
Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
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Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request that the processing of your personal data be restricted.
You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time if you have any further questions on the subject of data protection.
Analysis tools and third-party tools
When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.
Detailed information on these analysis programs can be found in the following
data protection declaration.

2. Hosting

We host our website at IONOS. The provider is IONOS by 1und1 Elgendorferstrasse 57, 56410 Montabaur (hereinafter IONOS).

Details can be found in the IONOS data protection declaration:
Data protection declaration – IONOS General Terms and Conditions

IONOS is used on the basis of Article 6 (1) (f) GDPR. We have a
legitimate interest in our website being displayed as reliably as possible. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

3. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
If you use this website, various personal data will be collected.
Personal data is data with which you can be personally identified. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of the data against access by third parties is not 4 / 11 possible.

Note on the responsible body
The responsible body for data processing on this website is:

Catarina Edfjaell
Holzmattstrasse 45 CH – 4104 Binningen (Basel) – Switzerland
Phone: +41-79-3502190
Email: catarina@edfjaellconsulting.com

The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
storage duration. Unless a specific storage period has been specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the data will be deleted once these reasons have ceased to exist.
General information on the legal basis for data processing on this
website. If you have consented to the data processing, we process your personal data on the basis of Article 6 Paragraph 1 Letter a GDPR or Article 9 Paragraph 2 Letter a GDPR, if special data categories according to Article 9 Paragraph 1 GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also based on Art.
49 paragraph 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), data processing is also based on Section 25 (1) TTDSG. The consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 (1) (b) GDPR. Furthermore, we process your data if they are required to fulfill a legal obligation on the basis of Article 6 (1) (c) GDPR.
Data processing can also take place on the basis of our legitimate interest in accordance with Article 6 Paragraph 1 lit. GDPR. The following paragraphs of this data protection declaration provide information on the relevant legal bases in each individual case.
Note on data transfer to the USA and other third countries
We use tools from companies based in the USA or other
third countries that are not secure under data protection law. When these tools are active, your
personal data are transferred to these third countries and processed there. We would like to point out that in these countries no level of data protection comparable to that of the EU can be guaranteed. For example, US companies are obliged to hand over personal data to security authorities without you as the person concerned being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) will
process, evaluate and permanently store your data on US servers for monitoring purposes. We have
no influence on these processing activities.
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Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. The legality of the data processing that took place up until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to
direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F
GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH A PROCESSING IS BASED CAN BE FOUND IN THIS DATA PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR CONCERNED PERSONAL DATA UNLESS WE CAN PROVE COMPREHENSIVE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOM OBJECTION ACCORDING TO ARTICLE 21 (1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH
ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION ACCORDING TO ART. 21 (2) GDPR).

Right of appeal to the competent supervisory authority
In the event of violations of the GDPR, those affected have the right to appeal to a
supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.
Right to data transferability You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you want the data to be transferred directly to another person responsible
request, this will only be done to the extent that it is technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Information, deletion and correction
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Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time if you have any further questions on the subject of personal data. Right to restriction of processing
You have the right to request that the processing of your personal data be restricted. You can contact us at any time for this. The right to restriction of processing exists in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the examination, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise,
defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being deleted. 
If you have lodged an objection in accordance with Art. 21 (1) GDPR, your interests and ours must be weighed up. As long as it has not yet been determined whose interests prevail, you have the right to demand that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State are processed.
Objection to advertising e-mails We hereby object to the use of contact data published as part of the imprint obligation to send unsolicited advertising and information material. The site operators expressly reserve the right to take legal action in the event of unsolicited
advertising being sent, such as spam e-mails.

4. Data collection on this website
Cookies
Our website uses so-called „cookies“. Cookies are small text files and do not cause any damage to your end device. They are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.
In some cases, cookies from third-party companies can also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).
Cookies have different functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or to display advertising.
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Cookies required to carry out the electronic communication process, to provide
Certain functions you want (e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring the web audience) are required (necessary cookies), on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is given.
The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies was requested, processing takes place exclusively on the basis of this consent (Art. 6 Para. 1 lit. a DSGVO and § 25 Para. 1 TTDSG); the consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted. If cookies are used by third-party companies or for analysis purposes, we will inform you of this separately in this data protection declaration and, if necessary, ask for your consent.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: 

Browser type and browser version 

operating system used 

Referrer URL

Host name of the accessing computer
Time of the server request
IP address
This data is not merged with other data sources.
This data is collected on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – the server log files must be recorded for this purpose.
Contact form
If you send us inquiries via the contact form, your details from the
inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried; the consent can be revoked at any time.
The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
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Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, enquiry)
will be stored and processed by us for the purpose of processing your request . We do not pass on this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried; the consent can be revoked at any time.
The data you sent to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Plugins and Tools

YouTube with enhanced privacy

This website includes videos from YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in the extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily exclude the transfer of data to YouTube partners. This is how YouTube establishes a connection to the Google DoubleClick network, regardless of whether you are watching a video.
As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, YouTube can save various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used, among other things, to collect video statistics, to improve user-friendliness and to prevent attempts at fraud.
If necessary, after the start of a YouTube video, further data processing operations can be triggered over which we have no influence.
YouTube is used in the interest of an attractive presentation of our online offers.
This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR and Article 25 Paragraph 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
You can find more information about data protection on YouTube in their data protection declaration at:
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https://policies.google.com/privacy?hl=de .

Google reCAPTCHA

We use „Google reCAPTCHA“ (hereinafter „reCAPTCHA“) on this website. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to check whether data entry on this website (e.g. in a
contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This
analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the website visitor spends on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyzes run completely in the background. Website visitors are not informed that an analysis is taking place.
The storage and analysis of the data takes place on the basis of Art. 6 Para. 1 lit. f GDPR. The
website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
Further information on Google reCAPTCHA can be found in the Google data protection regulations and
the Google terms of use under the following links:
https://policies.google.com/privacy?hl=de  and
https://policies.google.com/terms?hl=de .

Appointment via Bookly

The website uses the Bookly service to simplify appointment scheduling. By using this service, data is transferred to Bookly in the USA, which according to the GDPR is considered a third country with an insecure level of data protection. We would like to point out that as the operator of the website, we have no detailed knowledge of the content of the transmitted data or how it is used by Bookly. The legal basis for this processing is our legitimate interest in offering you a user-friendly, time-saving and advanced way of making an appointment with us in accordance with Article 6 Paragraph 1 Letter f GDPR. Furthermore, we would like to point out that you are not obliged to use this service to arrange an appointment. If you do not want this, please use another of the contact options offered to make an appointment.

You can find more information on this in the provider’s data protection declaration  https://www.booking-wp-plugin.com/privacy/

iThemes Security

We have integrated iThemes Security on this website. The provider is iThemes Media LLC, 1720 South Kelly Avenue Edmond, OK 73013, USA (hereinafter „iThemes Security“).
iThemes Security is used to protect our website from unwanted access or malicious cyber attacks. For this purpose, iThemes Security records, among other things, your IP address, time and source of login attempts and log data (e.g. the browser used). iThemes Security is installed locally on our servers.
iThemes Security transmits IP addresses of recurring attackers to a central iThemes database in the USA (Network Brute Force Protection) in order to prevent such attacks in the future. iThemes Security is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its website from cyber attacks as effectively as possible. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Analytics & Rank Math SEO

The website uses the functions of the web analysis service Google Analytics in connection with the WordPress plugin Rank Math SEO. Providers are Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland and Aut O’Mattic A8C Ireland Ltd., Business Centre, No.1 Lower Mayor Street International Financial Services Center Dublin 1, Ireland (“WordPress”).

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as B. Page views, length of stay, operating systems used and origin of the user. This data may be summarized by Google in a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

This analysis tool is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

In addition, however, the WordPress plugin Rank Math SEO is used. Cookie-free tracking and an anonymous IP address are possible via the plugin. Rank Math installs the Google Analytics tracking code in such a way that assigning a unique ID to the visitors does not require a cookie. For this purpose, an encrypted ID is generated and used dynamically when the website is loaded. This means that no consent is required as no cookie is set and no sensitive, personally identifiable information is collected and transmitted to Google. Rank Math SEO is used on the basis of Article 6 (1) (f) GDPR.

Updraft Plus

This website uses the WordPress plugin Updraft Plus (Simba Hosting Ltd. UK registered company number: 8570611, VAT number: 202 1260 80, Product development and marketing in co-operation with XIBO Ltd, Cardiff, UK.). Use is based on our legitimate interests within the meaning of Article 6 (1) (f) GDPR. With the help of this service, the entire WordPress installation is encrypted (SFTP/SCP) on the servers of the online hoster 1&1 ( https://www.1und1.de ) at regular intervals. You can find more information in the data protection declaration for „Updraft Plus“ at  https://updraftplus.com/data-protection-and-privacy-centre/

contacting the user

Contact form (this website)

By filling out the contact form with their data, users authorize this website to use their details to respond to requests for information, offers or other requests specified in the header of the form.

Processed personal data: email; Last name; First name; site.

6. Mailing list or newsletter (this website)

By subscribing to the mailing list or newsletter, the user’s e-mail address will be added to the contact list of people who may receive e-mail messages containing commercial or promotional information related to this website. In addition, your email address may be added to this list if you register for this site or after you make a purchase.

Processed personal data: email.

Management of support and contact requests

With this type of services, this website can manage support and contact requests sent by email or through other channels, e.g. B. the contact form, are received.
Which personal data is processed depends on the information provided by the user in the messages and the communication methods used (e.g. e-mail address).

7. Viewing content from external platforms

This type of service allows users to view and interact with content hosted on external platforms directly through this website.
If such a service is installed, it may be able to collect traffic data for the pages on which it is installed even when users are not using it.

8. Data protection declaration for the use of GTranslate or Google translator / translation

The automatic translation function on this website is performed by Google Translator, a third-party provider over which we have no control. The computer-generated translations do not always correspond exactly to the original content of this website.